Customer Preference Center FAQ

Does the CPC have any prerequisites/requirements?

• Site must be enabled with the user profile service. (The Build team is coordinating UPS beta rollouts beginning in March 2015.)

• Retailers will need to integrate a custom UI into their site. (This can be integrated into recommendations that Omnichannel Personalization returns.)

What features will become available later?

• Preference data feed: Our system will ingest known customer preference data via a feed.

• Preference-based strategies:

  • People who like __ also like ___

  • People who like ___ have also purchased __

  • Hybrid - recently liked and recent purchased

  • Purchase and like - more positive

  • Purchase and no preference - less positive

• Customer attribute preferences:

  • Sizes: Shoes, hat, dress, pant, ring, jacket, etc.

  • Beauty profile: Hair color, Skin tone, Eye color

  • Style profile

  • Price band preferences by category

• Reporting: Reporting is being developed for the June release.

  • Engagement metrics​

  • # of visitors that interact with preferences